Start with what’s free today
Continue with the free Studio · one World build, one Character a day, 4 Lite Images a day. The free Studio currently includes one World build, one new Character a day, and that daily Lite Image allowance — Story writing and outlining cost 0 Credits, so planning a season is free.
That’s enough to build the World, cast the lead, and draw the first scene images. The daily meter resets each UTC day and doesn’t roll over — the app shows the live allowance, and this guide is the orientation, not the meter.
The line it came from: Three friends, one AI startup, one rate limit.
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Rate Limited · one line, and the Cast it drew: three Characters who keep their faces in every Episode. Our own fictional sample series, made in Character App. Know what an Image costs
Images are the cheap unit: 4 to 12 Credits each depending on the model tier — the Lite tier is 4, the keeper tiers run higher. Each Lite Scene Image you draw uses the daily allowance first, then Credits.
In practice, the daily four cover a working session’s worth of exploration — casting shots, set ideas, the first look at a scene. Images also need no plan: they run on Credits and the meter alone, whether a plan exists or not.
Rate Limited · Limit reached. Made in Character App · fictional QA Cast Know what a Clip costs — the arithmetic is public
Clip prices are deterministic: the model’s per-second rate times the seconds you ask for. The real example from the pricing page: a 5-second Clip on the default model, H3 Turbo, is 25 Credits (5 per second), from an Image or from words with your Character. Visible Clip models currently span 2–50 Credits per second.
The price is on the press itself — no estimating screen. If a rate moved since you looked, the press refuses before any spend and names the fresh number; you press again at the real price.
Rate Limited · We hit the limit. Made with H3 Turbo · founder-owned fictional cast Budget for takes, not just scenes
The honest cost of an episode includes the misses. Every completed take is a charged attempt — screening them is how you pick the keeper, not a way to preview for free. A scene that lands in two takes costs two takes; plan for two or three per scene and be pleasantly surprised.
The control that keeps costs sane is the noted retake: change one thing per pass instead of re-rolling the scene blind. The directing guide covers the technique; the budget version is that specificity is cheaper than volume.
Roommates & Rent · A sovereign nation. Made with H3 Turbo, the Clip model in Character App · fictional sample series Then decide: free habit or a plan
Plans are for people making video regularly. The three web plans are monthly: Starter at $19.99 with 800 Credits, Creator at $39.99 with 1,600, Pro at $99.99 with 4,000. A plan unlocks Clips and Film — Images and Story pictures never require one — and members on a plan can add Credit packs when the wallet runs dry.
Plan credits do not roll over. Top-up credits expire 3 months after purchase. Choose the plan whose Credits match your rate of making; the pricing page has the current numbers.
Common mistakes
Budgeting the season before the scene. One Scene teaches you your real rate — takes per scene, seconds per Clip — for less than a wrong month of guessing. Start with one.
Expecting rejected takes to be free. A completed Clip is a delivered, paid attempt whether you keep it or not — refunds cover genuine dispatch failures, not editorial rejects. Screen honestly, retake with one note.
Unused plan credits expire at the end of the paid period and do not roll over. Top-up credits expire 3 months after purchase. This includes existing top-ups. Daily free Images reset each UTC day and do not roll over. Refunds or chargebacks may reverse associated Credits.
Counting in dollars instead of Credits. Spend happens in Credits — plan grants plus packs — so the only number that matters on a press is the one on the button.
Questions
What can I make without paying anything?
The free Studio currently gives one World build, one Character a day, and up to 4 Lite Images a day — no card. Story writing costs 0 Credits; video Clips and Film need a plan.
How much is one episode?
The sum of all completed takes, including discarded takes: scenes × takes per scene × the per-second rate on the button. There’s no flat episode price — the pricing page’s real examples (a 5-second image-backed Clip at 25 Credits) are the unit maths.
Do credits expire?
Unused plan credits expire at the end of the paid period and do not roll over. Top-up credits expire 3 months after purchase. This includes existing top-ups. Daily free Images reset each UTC day and do not roll over. Refunds or chargebacks may reverse associated Credits.
Do I need a plan to make Images?
No — Images run on Credits and the daily free meter, no plan required. Plans unlock Clips and Film and include monthly Credits.
What happens if a price changes mid-session?
The press refuses before any spend and shows the fresh number — you press again at the real price. Nothing is ever charged at a stale quote.
