Vertical drama ads · Product launch

Product launch drama ads: an AI micro drama series

A product launch micro drama is a short 9:16 series that builds to your launch day, with a recurring Character whose problem your product solves. Each Episode is 30-90 seconds and ends on a reason to watch the next, so the countdown becomes a story. You make the Character once, write the season with the AI Director, and film it with a plan.

Start this series See the 5 Episodes

Free: make your Character and its Story as picture-only Slideshows. Real video comes with a plan.

Updated November 2026

A house Character made in Character App in a live-action Art style. — Stills of one of our own house Characters in four Art styles, made in Character App. Not a client project or a real product.

Why a series beats a one-off ad

Launch countdowns are easy to scroll past: a date, a product shot, a timer. A story makes people wait for the reveal. Viewers follow a Character through the problem, see the near-misses, and arrive at launch day wanting the thing that finally works. The same Character can return for the next drop in a new Look.

Season 1

A 5-Episode series outline

Each Episode is 30-90 seconds: one problem, one turn, and a last line that makes the next one necessary.

Episode 1
The problem
Nia's bag strap snaps on the way to the most important meeting of her life.
Cliffhanger Someone hands her a bag with no logo and says 'Try this.'
Episode 2
The stranger
The bag is perfect. She tries to find the stranger. There is only a card with a date on it.
Cliffhanger The date is next Friday.
Episode 3
The search
Nia asks around. Three people have the same bag. None of them will say where it came from.
Cliffhanger One of them is her new boss.
Episode 4
The workshop
She finds the workshop the night before launch. The maker is the stranger.
Cliffhanger 'You were the test,' the maker says.
Episode 5
Launch day
The doors open. Nia is first in line. The bag goes on sale, the card's date on the tag.
Cliffhanger Next drop: the stranger hands someone else a box.

Script template

Episode 1 script: The problem

One filmable action per shot. Change the names and the place; keep the last line on the cliffhanger.

Shot 1
Close-up: a bag strap fraying on a busy street.
Shot 2
Medium shot: Nia walks fast, checking the time on her phone.
Shot 3
Close-up: the strap snaps; her things spill on the pavement.
Shot 4
Wide shot: people step around her; she kneels to gather everything.
Shot 5
Close-up: a hand holds out a plain bag with no logo.
Shot 6
Medium shot: a stranger, face half in shadow, says 'Try this.'
Shot 7
Close-up on Nia, taking it.
Shot 8
Wide shot: she looks up; the stranger is gone. Last line: 'Wait—' Cut.

Make it in Character App

Free: make your Character and its Story as picture-only Slideshows. Real video comes with a plan.

1
Make your Character
Make the lead once, from a few words, your own photo, or both, in any Art style. The kept picture is the reference for every Scene after.
2
Build the World
Describe the place (the shop, the office, the street) or start it from your own photos. It stays the same in every Episode.
3
Write Episode 1 with the AI Director
Paste your Episode 1 script, or pitch it in one sentence. The AI Director writes the Scenes with your Characters cast in each one. Edit anything before you spend.
4
Try it free as a picture Slideshow
Make the Episode as a picture-only Slideshow to check the story. With a plan, a narrated Slideshow Story with music is 40 Credits for up to 5 slides.
5
Film it with a plan
Film each Scene as a 9:16 Clip. A 5-Clip Episode on H3 Turbo is 125 Credits; Creator ($39.99 a month, 1,600 Credits) makes about 64 HD H3 videos, or 12 such Episodes. The price is on every button.

Example

What it looks like: One Character, many Looks

Stills of one of our own house Characters in four Art styles, made in Character App. Not a client project or a real product.

Where to post it

Export each Episode as a 9:16 video, with or without on-screen words, and post it yourself to TikTok, Instagram Reels and YouTube Shorts, or run it as a paid ad. Character App does not post for you. Every plan includes commercial use per the Terms, with no watermark. For each platform’s rules, read where to publish a vertical drama; to plan more Episodes, see vertical drama tropes and how to write a cliffhanger.

Questions, answered

How do I make a product launch video series?

Give the launch a story: a Character with the problem your product solves, a few near-misses, and the reveal on launch day. Post one Episode every few days in the run-up.

Can I show my real product?

Yes, from your own product photos. Keep the product consistent by using the same reference picture in every Scene, and check each take.

Can the same Character come back for the next launch?

Yes. The Character is saved, so it can return in a new outfit or Art style for the next drop.

Is it real video or a slideshow?

With a plan, real video Clips for every Scene. Free makes picture-only Slideshows, which are a fast way to test the countdown story first.

What does it cost to make?

Free: make your Character and its Story as picture-only Slideshows. Real video comes with a plan. With a plan, a 5-Clip Episode on H3 Turbo is 125 Credits.