1Pick the shape: 9:16 or 16:9
The first choice is the frame. 9:16 is the phone-first shape — the vertical-drama format built for full-screen swiping on a phone. 16:9 is widescreen — the short-film shape for TVs and embeds. Both come out of the same pipeline; only the composition grammar changes.
Vertical favors faces and one-thing-at-a-time staging; widescreen favors ensembles and room to breathe. Match the frame to where the audience will actually watch it, not to which looks more impressive as a still on this page.






















