Decide whose face it is
An AI influencer is a Character: a persona with a stable face that posts regularly. You have two safe choices. Invent an original adult persona from words, or use your own likeness from your own photo. Do not base the persona on someone else without their written consent, and never on a public figure. That is the rule in Character App, and it is also what keeps a feed out of trouble with platforms and with the person copied.
Original is usually the stronger choice. A persona with no real-world twin can be consistent, owned and safe to build a brand on. If you like the structure of a famous character but not the face, how to make Jean Phil shows how to keep the structure and invent the identity.
Try thisWrite the persona in one line, then the bit
Give the persona a niche and a repeatable bit. Mika Solenne is a calm, coffee-first morning-routine creator in a new city every week. The niche tells viewers what to expect, and the bit gives you a reason to post again. A face alone is a portrait; a face with a habit is a feed.
Write three things: who they are in a sentence, what they post, and the one thing they do in every post. Keep backstory for later. Plan recurring Clips shows how a fixed behaviour and a changing place turns into a series.
Build the Character in Character App
Open New Character, enter a name and write what a portrait can show: age range, face shape, hair, outfit, silhouette and expression. A photo is optional. Choose a Look, press Draw and keep the result you want to build on. The free Studio includes one Character a day. How to create a character from words goes through the form field by field.
The Character is the reference for everything that follows. Check the face and the signature details at thumbnail size. If one detail dominates, or the face reads as a generic stock image, redraw before you move on. You can make a lot of posts from a good reference and none from a vague one.
Keep the same face in every post
Consistency comes from reusing the saved Character, not from rewriting the description each time. Change one thing per post: the outfit, the room or the city. Compare each result with the reference and check the face, the hair and the signature details before you keep it. If a result drifts, redraw it or pick another take.
Treat that review as part of the job. No tool guarantees an identical face every time, so a short checklist beats hoping. Our AI influencer page shows the same-face workflow across a whole feed, and how to build a consistent cast covers the method in depth.
Make the feed: Images, then 9:16 Clips
Start with Images for the grid. A Lite Image is 4 Credits, and the free Studio includes 4 Lite Images a day. Then make 9:16 Clips for Reels, TikTok and Shorts. Clips need a plan: Starter is $19.99 a month with 800 Credits. On the default H3 Turbo engine a Clip is 3 Credits per second, so a 5-second Clip is 15 Credits. The price shows on the button before you press it.
Put your Character in a trend with Star in a clip: pick a dance, choose who stars and press Make. If you work with an AI agent, the Character App MCP connector can plan and make these steps, and it waits for your approval on every paid one.
Disclose it: FTC, EU and platform rules
Label the account and the posts as AI where the platform or the law requires it. The platforms (TikTok, Instagram, YouTube) each have an AI-content label, and the EU AI Act’s rule on labelling deepfakes (Article 50) applies from 2 August 2026. In the US, the FTC’s Endorsement Guides say a paid or gifted post needs a clear disclosure, and its rule on fake reviews and testimonials, in force since October 2024, covers AI-generated ones.
Two habits cover most of it. Say “AI-generated” in the bio and use the platform label on realistic video. And never have the persona claim first-hand experience it cannot have: “I use this every day” from a Character is the kind of line the fake-review rule targets. Use the checklist above. We explain the rules and do not certify compliance, so check each platform’s current terms and the law where your audience lives.
Post on a rhythm and review what lands
Pick a cadence you can keep, such as three posts a week, and change one variable at a time: location, outfit or format. After two weeks, look at what people actually watched and replay the bit that worked. A recognisable persona with a bit people expect beats a different style every day.
When one Character works, add a second and a place for them to meet. That is how a feed becomes a World. The Jean Phil playbook shows how a single recognisable persona and a returning action built an audience, and what to borrow from that structure.
Common mistakes
Making the persona look like a real person or a public figure. Use an original adult persona or your own likeness.
Skipping the AI label because the video looks real. The more realistic it is, the more it matters.
Having the persona claim to have tried or loved a product. It has no first-hand experience to share.
Rewriting the description for every post instead of reusing the saved Character, so the face drifts.
Posting without a niche or a repeatable bit, so there is no reason to follow.
Questions
How do I make an AI influencer?
Create an original adult Character in Character App, keep it as your reference, then make Images and 9:16 Clips of the same Character in new outfits and places. Label the account and posts as AI where required.
Do I have to say my AI influencer is AI?
Often, yes, depending on the platform and where your audience is. TikTok, Instagram and YouTube have AI labels, and the EU AI Act requires realistic AI-made content to be labelled from August 2026. Paid posts also need a clear disclosure. Check current rules; this guide is not legal advice.
What does it cost to make an AI influencer?
The free Studio includes one Character a day and 4 Lite Images a day. Clips need a plan: Starter is $19.99 a month with 800 Credits, and a 5-second Clip on H3 Turbo is 15 Credits. The price shows before you press.
Can I base my AI influencer on a real person?
Only on yourself, or on someone who has given written consent. Never on a public figure. Original adult personas are the safest and strongest choice.
Will the face be the same in every post?
Reusing the saved Character keeps the face and signature details close, but no tool guarantees an identical result every time. Review each result against your reference and redraw if it drifts.
Is there a faster way to start?
The AI influencer page has a ready-made flow for one face across a whole feed. This guide is the how-to and the disclosure checklist behind it.
